. . . is that it won an award at Cannes.
And let us go one step further: people think of all kinds of ideas, but the author of this ad drew it, and presented it to his boss–who liked it. Their supervisor approved it. And the KIA company decided to go with it, thinking it would sell their cars.
Here is the whole ad:
One last thought to leave you with: The Huffpo reported on this, and included a poll on whether the ad was offensive. Here are the results as of 10:50 a.m EST; I find them interesting.
BTW, there is a second ad that features Sleeping Beauty.
Update: As the story comes out, KIA is backtracking, but I have a question: If this ad was developed in Brazil for a South Korean Company for a French competition and not meant for the American Market, why is it in English?
Update 2: I re-asked this question in Twitter today and within 30 minutes KIA responded directly saying:
@datechguyblog we’ve heard this, but English is a common global language and used in Brazil. Nothing to hide here. Just trying to fix.
If you had any doubts how damaging this story is to the brand, doubt no more. If they have people monitoring tweets on a Sunday the damage must be catastrophic.