Taking unsolicited advice from Jimmie Bise is a much better idea than taking it from Katy Perry’s boobs.
From his open letter:
This might run against all your instincts, but you have to slow down in interviews. You do not need to answer every question a journalist asks. You are allowed to say, “I honestly don’t know”. You can acknowledge the difficulty of an issue and allow yourself some room to be less than decisive with your answer. For example, when Wolf Blitzer asked you about Gilad Shalit, you could have easily told him that you appreciated the difficulty of Prime Minister Netanyahu’s decision and that while you hold to the position that we should not negotiate with terrorists, you understand that there could well have been circumstances that caused Israel to do so.
Chiefly, you must remember that those journalists are not your friends. Even if they are not openly hostile to you, they want their interview with you to make big news. They hope to get their name in the headlines on Wednesday because of their interview with you on Sunday. You are no longer an interesting businessman or a talk show host but the man who wants to dethrone their beloved Barack Obama. They will not play fair. They will line up a series of “gotcha” questions to trap you. Don’t give them a chance and for goodness sake, don’t trap yourself. Like I said, that will be hard for you because you’ve built a reputation as a straight-shooter, but it’s a skill you’re going to have to learn fast.